Path to Impact

Objective:

To position Scotiabank as a leading Bank for Business

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Target:

Primarily Small Business owners early in their business life stage. This includes a focus on the key segments of Women and Physicians. 

Problem:

Scotiabank is not on the top-three consideration list when someone is looking for new banking products and services for their business. 

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Goal:

Leverage the natural focus on business activities during National Small Business Month / October

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Insight:

Many small business owners, including women and physicians start their careers not only to make money. Many want to make a positive impact on their lives and this extends to their employees, customers community and even the world. 

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Strategy:

Let’s bring greater awareness to the obstacles  that many small business owners  have to  overcome on their path to creating positive inpact in their communities by building an experiential installation highlighting their challenges.

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Article from Strategy Magazine

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Creative​